Short version: the first screenshot and the two-line pitch do most of the work. Then players check tags, length, status and platforms. Be honest about all four: mismatched expectations are the number one cause of refunds and bad reviews.
What players look at, in order
- Cover and first screenshot: art style decides the click.
- Title and pitch: genre + setting + hook. "A fantasy RPG where you run a tavern for retired adventurers."
- Tags and content warnings: players filter hard on these.
- Length and status: "4 hours, early access, chapter 2 of 5".
- Platforms: especially Android.
- Price.
Screenshots
- Lead with your best-looking scene, not the title screen.
- Show variety: characters, UI, choices, gameplay if it's an RPG or sandbox.
- Include one or two SFW shots for sharing on social media.
- A short GIF of a key moment beats a long trailer.
Description structure
- Pitch (2 lines)
- What you'll do / who you'll meet (3–5 bullets)
- Content and tags, plainly stated
- Length, status, update schedule
- Platforms and what's included in one purchase
- Where to follow you
Common mistakes
- Hiding the status: players feel cheated when "complete" turns out to be chapter one.
- Vague tags to reach more people: it brings the wrong players and bad reviews.
- Walls of lore before saying what the game is.
- No mention of saves carrying over between updates.
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FAQ
What makes a good adult game store page?
A strong first screenshot, a clear two-line pitch, honest tags and content warnings, and clear length, status and platforms.
Should I list content warnings?
Yes. Players filter on tags, and clear warnings prevent refunds and bad reviews from people who expected something else.
How many screenshots should an adult game page have?
At least six, with the best scene first and at least one SFW image you can share on social media.