Short version: ship builds for every platform you can (Android matters), a store page with strong screenshots and honest tags, a clean legal check, and a community to tell on day one. Tick the list below.
Builds
- ☐ Windows build tested on a clean machine
- ☐ Mac and Linux builds (free with Ren'Py)
- ☐ Android APK signed with a key you've backed up. How to build one
- ☐ Saves carry over from the previous version, or the changelog says they don't
- ☐ Version number in the menu and in the file name
Store page
- ☐ Cover art readable at small size
- ☐ 6+ screenshots, the best one first; at least one SFW for social media
- ☐ Short pitch: genre, setting and hook in two lines
- ☐ Honest tags and content warnings
- ☐ Length, platforms and development status. How to write a store page that sells
Legal and content
- ☐ Every character is clearly an adult, in art and in text
- ☐ Licences for music, fonts, assets and AI tools you used
- ☐ 18+ notice at launch
- ☐ Content respects the rules of the stores and payment partners you use
Community
- ☐ X account with a pinned post (demo + where to buy)
- ☐ Discord or newsletter, linked in the game's menu
- ☐ Free demo published everywhere you can
- ☐ Press and curator list: creators who cover adult games
Launch day
- ☐ Release on all your channels at the same hour
- ☐ Post on X, Reddit (following each subreddit's rules) and Discord
- ☐ Reply to every comment for the first hours
- ☐ A hotfix ready to ship within 48 hours. Something always breaks.
After launch
- ☐ Thank-you post with the numbers you're comfortable sharing
- ☐ Roadmap for the next update
- ☐ Collect feedback from reviews and Discord
Selling an adult game? DuskPlay is onboarding Founding Creators now, with players already on the waitlist and no games listed yet. See what founding creators get →
FAQ
What should I prepare before releasing an adult game?
Builds for every platform you support, a store page with strong screenshots and honest tags, a legal check on character ages and asset licences, and a community ready to share on launch day.
Do I need an Android version?
It's not required, but many adult game players play on phones. An official APK also stops others from distributing outdated or unsafe repacks.
Should I release a demo?
Yes. A free demo is the best marketing for an adult game, since paid ads are mostly off-limits.