Short version: no single platform replaces what itch.io was. The setup that works now: Patreon or SubscribeStar for development income, one or two stores that sell adult games openly for one-time sales, and your own email list. Keep itch.io too if your game is still visible there, just don't depend on it.
What changed on itch.io
In July 2025, under pressure on payment processors, itch.io removed adult content from browse and search. Free adult games came back first; paid ones returned slowly and with more restrictions. For many devs, the main problem wasn't the rules, it was losing discovery overnight. Full timeline.
The alternatives
| Option | Type | Good for | Watch out for |
|---|---|---|---|
| Patreon | Subscriptions | Steady income during development | Policy reviews, no one-time sales |
| SubscribeStar | Subscriptions | Lower fee, more tolerant of adult content | Smaller audience |
| Steam | Store | Huge audience | Stricter rules since 2025, censored versions common |
| DLsite | Store | Large adult market, strong in Japan | Japanese-first platform and audience |
| Your own site | Direct | Highest margin, full control | You need payments and traffic yourself |
| DuskPlay | Store | One-time sales to players looking for adult indie games | New store, launching with Founding Creators |
A setup that survives the next policy change
- Development income: Patreon and SubscribeStar side by side, so patrons can move if one changes its rules. Compare them.
- One-time sales: at least two stores that welcome adult games, so a single delisting doesn't stop sales.
- Your audience: an email list or Discord server you own. Ask for it in your game's menu and every release post.
- Discovery: X, Reddit and stores with curated collections. Marketing guide.
What to look for in a new store
- Adult games are the core business, not tolerated at the edge.
- Written content rules you can read before applying.
- Payment partners that accept adult content openly. How adult payments work.
- DRM-free delivery, Android support and clear payout terms.
- Non-exclusive, so you can keep your other channels.
Selling an adult game? DuskPlay is onboarding Founding Creators now, with players already on the waitlist and no games listed yet. See what founding creators get →
FAQ
Can I still sell adult games on itch.io?
Some adult games are visible and sold again, but discovery is limited and rules are stricter than before July 2025. Treat it as one channel among several.
What is the best alternative to itch.io for adult games?
There isn't one replacement. Most developers combine Patreon or SubscribeStar for ongoing income with one or more adult-friendly stores for one-time sales.
Should I sell on my own website?
It gives the best margin, but you need an adult-friendly payment processor or crypto checkout, and your own traffic. It works best alongside stores, not instead of them.